We've been having a nice run at major awards shows this fall, grabbing two Gold CMA Awards for our Audi Tracker CRM campaign, a Bronze CMA Award for the launch of the PC Plus loyalty program, and a Bronze Caples Award for our Quasi Modo direct mail piece.
We're excited to announce that we have been named AOR in Canada for Applebee's restaurants. Stay tuned for some great work in the very near future.
PC Plus is a brand new loyalty program from Loblaws that’s unlike any other loyalty program before it. Completely personalized based on your shopping history, it gives you points for the kinds of things you normally buy instead of things you normally don’t. BIMM both branded and launched the program, developing the name, logo and brand system from the ground up and extending it to web assets, a wide range of media, and a full flight of in-store materials.
BIMM Fact: Every BIMMer has every other BIMMer's back.February 23, 2013