Cogeco

 

 

Context

Valentine’s Day is one of the most price-exploited holidays of the year.
 

Strategy

Offer customers the ultimate, free Valentine’s Day gift- a personalized song proclaiming your love to your special someone for all to hear.
 

SoundCheck

Used Cogeco-owned broadcast channels so that it was targeted to Cogeco customers only.
 

Idea

Cogeco Amazing Serenades