Loblaws

 

 

Context

With family and food being the centre of Thanksgiving, Canadians bring their very best to the table to make lasting memories.

 

Strategy

Position Loblaws as the grocery store that can help you bring the best to your family.

 

SoundCheck

83% of Canadians prefer preparing food for the holidays as long as they are with friends and family.

 

Idea

ThanksGiving Your Best

 

 

Extended Table