Supply and demand issues resulted in some custom ordered Audis taking several months to arrive. Resulting in frustrated car owners and canceled orders.
A real time car tracker that turns
frustration into anticipation
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Project type
Digital transformation
Industry
Automotive
Product
Personalized email with tracking
Year
1 Year. 2012
64%
open rate
58%
click-through rate
4 mins
Average time spent on site
90%
of the customers clicked to listen to the sound of their engine
The challenge
Our approach
We leveraged the tracking device that accompanied each custom ordered Audi by using the unique data to inform new purchasers of the progress of their Audi. This required coordination with Audis multiple data sources to create a fully customized and personalized purchase journey that built anticipation and excitement with every milestone that was witnessed. We leveraged hundreds of factory video content, sketches from designers and interviews to make every interaction both educational and inspiring.
The outcome
A first of its kind in North American, the MyAudi Tracker program succeeded in maintaining engagement with new car owners while they waited for their vehicle to arrive. We build excitement, anticipation and brand love instead of frustration.
We solve a lot of different
problems
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