Our challenge was to reinvigorate Angel’s Envy’s email community and transform it into a meaningful space for true bourbon lovers.
How we turned limited releases into lasting loyalty
In a world of overflowing inboxes, Angel’s Envy needed its product drop emails to stand out to 500 Main, its email subscriber community.
We launched an exclusive lottery around the Cellar Collection, one of Angel’s Envy’s most anticipated releases, transforming an email list into a thriving community known for its highly coveted drops
Service
CRM campaigns
Industry
Alcoholic Beverages
Our Role
CRM strategy and execution
Website experience
Email marketing campaign
Timeline
2 months
6%
Growth in 500 Main membership in four weeks
#1
IWSR ultra-premium bourbon by both volume and sales—driven by sustained demand from the 500 Main community
48 hours
To sell out
The challenge
The work
To grow the Angel’s Envy community, we launched an exclusive lottery around the highly anticipated Cellar Collection. Fans who joined the 500 Main email list got early access to the limited release, turning sign-up into status.
To keep the momentum going, we rolled out a sequenced email campaign with teasers, launch drops, and timely reminders designed to build intrigue and drive FOMO.
The outcome
In just four weeks, 500 Main membership grew by 6 percent. The Cellar Collection sold out quickly, and the next three limited releases followed, each disappearing within 48 hours.
The 500 Main community quickly became a demand engine for Angel’s Envy’s most anticipated drops.
