Privacy policy

Privacy policy

Effective Date: August 27, 2026

Introduction

BIMM is committed to protecting personal information and respecting the privacy of individuals with whom we interact.

This Privacy Policy explains how BIMM collects, uses, protects, and manages personal information, and outlines the privacy principles that guide our practices.

BIMM is responsible for personal information in its possession or control and takes appropriate measures to help protect that information, including when trusted third-party service providers process information on our behalf.

What this policy covers

This Privacy Policy applies to personal information processed by BIMM.

BIMM may process personal information on behalf of its Clients when delivering services under contract, or directly for its own business purposes, including through BIMM-controlled systems such as its corporate website, CRM platform, and recruitment processes. Where BIMM processes personal information on behalf of Clients, BIMM follows Client instructions and requirements.

For the purposes of this Policy, personal information is defined in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and generally means information about an identifiable individual. This Policy does not apply to business contact information used solely for business communications.

Privacy framework

BIMM respects and honours the intent and underlying spirit of the Personal Information Protection and Electronic Documents Act (PIPEDA), the Canadian Anti‑Spam Legislation (CASL), and applicable provincial privacy laws.

This Privacy Policy is organized around PIPEDA‘s ten fair information principles and explains how those principles guide BIMM’s handling of personal information.

Purposes for collection and use

BIMM collects or processes personal information for the following purposes:

  • to identify individuals and respond to enquiries;

  • to establish, maintain, communicate, and renew engagement within marketing programs on behalf of Clients;

  • to advertise, develop, enhance, and provide marketing services and products;

  • to manage and develop BIMM’s business operations, including personnel and employment matters.

BIMM also collects and uses personal information directly for its own purposes, including:

  • responding to enquiries submitted through the BIMM website;

  • managing recruitment activities;

  • supporting BIMM’s internal business operations, including sales, marketing, and compliance.

Privacy Principles

Principle 1: Accountability

BIMM is responsible for personal information under its control, including personal information that is transferred to third-party service providers.

BIMM has established policies and procedures to protect personal information and to oversee compliance with this Privacy Policy.

Principle 2: Identifying purposes

BIMM identifies and communicates the purposes for which personal information is collected at or before the time of collection so that individuals can understand how their information will be used.

  • When acting on behalf of Clients, BIMM follows and communicates the purposes defined by its Clients where appropriate.

  • When collecting personal information directly, BIMM identifies its own purposes and explains how the information will be used.

Principle 3: Consent

BIMM respects individual choice regarding the collection, use, and disclosure of personal information.

Where consent is required, BIMM seeks consent through appropriate means and provides individuals with options to manage or withdraw that consent, subject to legal or contractual limitations.

BIMM provides individuals with the ability to opt out of direct marketing communications and honours such requests.

BIMM uses cookies and similar technologies to operate its website, understand website usage, improve website functionality, support recruitment-related website functionality, and, where applicable, enable embedded media and related marketing functionality.

For more information about the technologies used, their providers, purposes, storage periods, and how to manage preferences, please see our Cookie Policy: https://bimm.com/cookie-policy/

Principle 4: Limiting collection

BIMM collects personal information only to the extent necessary for identified purposes and uses fair and lawful means.

Principle 5: Limiting use, disclosure and retention

BIMM uses and discloses personal information only for the purposes identified in this Policy, for Client-directed purposes, or as otherwise permitted by law.

BIMM retains personal information only as long as necessary to fulfill identified purposes, contractual obligations, and legal requirements.

When personal information is no longer required, it is securely deleted, de-identified, or returned as appropriate.

Principle 6: Accuracy

BIMM relies on information provided by Clients or individuals and will update or correct information where required.

Principle 7: Safeguards

BIMM protects personal information with safeguards appropriate to its sensitivity, including physical, organizational, and technical measures.

BIMM maintains records of its personal information processing activities and performs assessments where necessary when introducing new or changed processing activities that may present privacy risks.

Third-party service providers

BIMM engages third-party service providers to support the delivery of its services and business operations. These providers may process personal information on BIMM’s behalf.

BIMM uses contractual and other appropriate measures to ensure that personal information processed by service providers is protected in a manner consistent with this Privacy Policy.

Information about the categories of service providers and related processing activities may be made available upon request.

International transfers

Personal information may be stored or processed outside of Canada, depending on the services used. Where this occurs, BIMM takes appropriate steps to ensure that personal information remains protected.

Principle 8: Openness

BIMM is open about its policies and practices relating to the management of personal information. This Privacy Policy is made available to individuals. Individuals may contact BIMM with questions or requests relating to their personal information.

See the “Contact us” section below for details.

Principle 9: Individual access

When BIMM processes personal information on behalf of a Client, requests related to that information will be directed to the appropriate Client. BIMM will assist its Clients, where required, in responding to such requests.

When BIMM processes personal information directly, individuals may request access to or correction of their personal information, subject to legal limitations.

Requests can be submitted using the contact details in the “Contact us” section below.

Principle 10: Privacy enquiries and concerns (Challenging compliance)

BIMM welcomes questions, feedback, and concerns about its privacy practices. BIMM has processes in place to receive and respond to privacy-related enquiries and will work with individuals to address concerns in a timely manner.

Individuals with questions about this Privacy Policy, BIMM’s privacy practices, or their personal information are encouraged to contact BIMM using the information provided in the “Contact us” section below.

If a concern cannot be resolved through BIMM’s privacy enquiry process, individuals may contact the Office of the Privacy Commissioner of Canada.

Changes to this Policy

BIMM may update this Privacy Policy from time to time to reflect changes in practices or legal requirements. Updates will be posted with a revised effective date.

Contact us

For questions or requests relating to this Privacy Policy or personal information (including access, correction, or consent withdrawal):

Email: privacy@bimm.com