Audi needed a partner to scale and modernize its digital content across North America as customer expectations for seamless online experiences continued to rise. From vehicle research to post-purchase moments, every touchpoint across web, app, and dealer tools had to feel clear, helpful, and fast.
Elevating Audi’s customer journey, one digital touchpoint at a time
We gave Audi’s digital ecosystem a complete tune-up to make sure every touchpoint was optimized
Project type
Digital transformation
Industry
Automotive
Output
Website, mobile app, in-car themes
+20%
engagement on streamlined vehicle detail pages
+35%
time on site and +22% tool usage through the EV Hub experience
8+ Markets
experienced the launch of a global post-purchase Vehicle Tracker within two months, driving early loyalty across regions
North America Wide
Delivered customer experiences to every market in North America while maintaining a region wide ecosystem
The challenge
Our approach
We started with user journey audits and platform reviews to uncover friction points and content gaps. From there, we delivered creative design and modular templates built for fast, flexible product launches. Automation and CMS-ready tools helped speed time to market, reduce errors, and support ongoing optimization.
Our team handled everything from model page updates and campaign rollouts to personalized post-purchase experiences. We reimagined the shopping journey by streamlining trade-in and incentive flows, removing login walls, and building modular content systems that scaled seamlessly across North America.
From seasonal campaigns to EV education hubs, we ensured every digital touchpoint stayed sharp, on-brand, and conversion-ready. Here’s how we enhanced every step of the consumer journey:
Research
We created tools that recommend vehicles based on each customer’s needs and match them to Audis available in nearby dealer inventories, making it easier than ever for drivers to get into their ideal Audi.
Purchase
We built Audi’s first fully online purchase experience, allowing customers to buy their vehicle seamlessly within the digital journey.
Own
The myAudi App elevated ownership with tools that help drivers learn about, service, and get more from their Audi. All while earning rewards along the way.
The outcome
Our work established BIMM as Audi’s creative and content partner for high-performance digital experiences across the entire vehicle lifecycle