BIMM repositions Shoppers Drug Mart Pharmacy brand. When our research suggested that managing one’s health is stressful and complicated, we rebranded Shoppers’ helpful tools with a new tagline: Your Health. Made Easier.

BIMM repositions Shoppers Drug Mart Pharmacy brand. When our research suggested that managing one’s health is stressful and complicated, we rebranded Shoppers’ helpful tools with a new tagline: Your Health. Made Easier.