Aided by an oblivious, yet endearing hipster couple, we helped Leon’s modernize and broaden their customer base. Since the new platform launched, the iconic Canadian brand has enjoyed a +143% revenue growth from customers under the age of 45.
![Man from the BIMM-created Leon’s ad, wearing a beanie and thick-rimmed glasses.](https://bimm.com/wp-content/uploads/2022/11/2019_1.png)
Aided by an oblivious, yet endearing hipster couple, we helped Leon’s modernize and broaden their customer base. Since the new platform launched, the iconic Canadian brand has enjoyed a +143% revenue growth from customers under the age of 45.