Our challenge was to transform Angel’s Envy’s email list into an engaged community that could generate hype and power successful product launches.
How we turned limited releases into lasting loyalty
With multiple new releases each year, Angel’s Envy uses product drops to drive awareness, excitement, and demand. To turn each launch into a success, the brand leveraged its 500 Main email community to generate anticipation before release dates.
We launched an exclusive lottery around the Cellar Collection Series Volumes 1-3, one of Angel’s Envy’s most anticipated releases, transforming an email list into a thriving community known for its highly coveted drops.
Service
CRM campaigns
Industry
Alcoholic Beverages
Our Role
CRM strategy and execution
Website experience
Email marketing campaign
Timeline
2 months
6%
Growth in 500 Main membership in four weeks
#1
IWSR ultra-premium bourbon by both volume and sales—driven by sustained demand from the 500 Main community
48 hours
To sell out
The challenge
The work
To grow the Angel’s Envy community, we launched an exclusive lottery around the highly anticipated Cellar Collection Series. Fans who joined the 500 Main email list got early access to the limited release, turning sign-up into status.
To keep the momentum going, we rolled out a sequenced email campaign with teasers, launch drops, and timely reminders designed to build intrigue and drive FOMO.
The outcome
In just four weeks, 500 Main membership grew by 6 percent. The Cellar Collection Series sold out quickly, disappearing within 48 hours.
The 500 Main community became a demand engine for Angel’s Envy’s most anticipated drops. Not on the list? Get in before the next drop goes live.
