During 2020-2021—a time when test-drives were unavailable—Audi needed a way to excite and engage potential purchasers while also getting them into the online purchase funnel to drive new sales.
Revving up excitement within the purchase journey
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Offering Audi customers the option to reserve
vehicles—even those in transit—with a fully refundable
e-deposit.
Service
Experience innovation
Industry
Automotive
Buy online
Electric vehicles
Product
Feature integration
13.5k
Vehicles eligible for e-deposit at launch
8
Teams cross-collaborating to develop e-deposit
31
Moderated user flow tests conducted to support design
The challenge
Our approach
Based on UX research, we uncovered that the anticipation of waiting for an in-transit vehicle can be just as thrilling as waiting for a hot-ticket item (think concert tickets or game consoles). With that, we developed Audi e-deposit, which allows customers to comfortably and conveniently jumpstart their purchase journey before their vehicle arrives at the dealer. Customers receive updates on their vehicle status—which builds excitement—and sales get a boost, regardless of inventory scarcity.
Easy user access to vehicle status
Users can review their vehicle spec selections while they wait
Made to order. Delivered to drive.
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![delivered-drive03](https://bimm.com/wp-content/uploads/2023/06/delivered-drive03.png)
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The outcome
Securing a new vehicle via the Audi website has paved the way for future innovative features, which will help further elevate customers’ online shopping experience.
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Enhancing user experiences
Check out more from Audi RED and discover other BIMM projects.