Encourage Scene+ members to redeem their points at Home Hardware by positioning home improvement as a valuable, long-term reward.
How we encouraged Canadians to build with Scene+ points
Consumers were used to spending their Scene+ points on instant gratification items like groceries, dining, and movies. With Home Hardware joining as a new exclusive home improvement partner, we showed Canadians how their Scene+ points could be invested in meaningful home improvement projects that deliver value and joy for years to come.
Service
Launching campaigns
Industry
Home improvement Retail loyalty awards
Our Role
Integrated marketing campaign
Paid and owned social media
Digital display advertising
Timeline
September-October 2024
88M+
Impressions
+5 pts
lift in brand recall
The Challenge
The Work
The Built with Points campaign celebrated the joyful possibilities unlocked by Home Hardware’s partnership with the Scene+ Rewards program. We launched a fully integrated, 360-degree campaign across paid and owned channels, including TV, OLV, digital display, flyer, landing page, in-store signage, social media, and email, meeting Canadians wherever they were and inspiring them to build something that lasts.
Outcome
The Built with Points campaign drove 88M+ impressions and delivered a +5-point lift in brand recall, successfully increasing consideration and redemption at Home Hardware.
