L’e-onz for Leon’s

Introducing a new generation
to Leon’s

Leons Hero Gif

Giving one of Canada’s most iconic brands a modern look, changing them from the brand your parents shop at, to the brand your partner shops at.

Service

Transforming brands

Industry

Retail
Furniture
Appliances

Output

Commercial
Promo spots
Social spots

Timeline

2+ years

15%

Growth since 2019
With 5% YoY growth vs 3% in pre-campaign years

35.84%

Lift in eComm conversion

143%

Revenue growth
With the sub-45 age group

10%

Lift in contemporary style perception
Plus 7% lift in selection of stylish products
Canadian Marketing Association logo
Effie Awards Canada logo

The challenge

Leon’s needed to attract a new younger audience by increasing brand consideration and changing long held perceptions about their brand. 

Our approach

By making major, modern adjustments to the style of Leon’s, we gave the brand a new identity and public perception without any capital investments changing the retail experience.

The outcome

With 143% revenue growth from the under-45 yrs segment, compared to pre-campaign levels, the goal of changing customer perceptions for this younger audience had clearly been reached, and surpassed.

Pride point: Our work for Leon’s was awarded an Effie in the sustained success category.

Other modern solutions to age-old problems

Check out other projects created by the experts at BIMM.