Leon’s needed to attract a new younger audience by increasing brand consideration and changing long held perceptions about their brand.
Introducing a new generation
to Leon’s
Giving one of Canada’s most iconic brands a modern look, changing them from the brand your parents shop at, to the brand your partner shops at.
Service
Transforming brands
Industry
Retail
Furniture
Appliances
Output
Commercial
Promo spots
Social spots
Timeline
2+ years
15%
Growth since 2019 with 5% YoY growth vs 3% in pre-campaign years
35.84%
Lift in eComm conversion
143%
Revenue growth with the sub-45 age group
10%
Lift in contemporary style perception plus 7% lift in selection of stylish products
The challenge
Our approach
By making major, modern adjustments to the style of Leon’s, we gave the brand a new identity and public perception without any capital investments changing the retail experience.
The outcome
With 143% revenue growth from the under-45 yrs segment, compared to pre-campaign levels, the goal of changing customer perceptions for this younger audience had clearly been reached, and surpassed.
Pride point: Our work for Leon’s was awarded an Effie in the sustained success category.
Other modern solutions to age-old problems
Check out other projects created by the experts at BIMM.
