Every year, Audi unveils its latest model lineup, and with that comes the Herculean task of updating all tech specifications, images, design features, and performance details on every model landing page and configurator page across the entire North American market. (TLDR: Massive, huge, gargantuan undertaking.)
Making massive model updates fast
(but not furiously)
Simplifying annual updates of all model content via
a rapid, refined, and structured workflow
Service
Content
creation
Industry
Automotive
Product
Content
update model
Timeline
9 months,
annually
~270
pages updated across
North American
markets
47
Unique models total
across North American
markets
9 months
of continuous,
dedicated content
updates
3-tier
system of SME support:
Engagement,
Architecture, and QA
The challenge
Our approach
To match the magnitude and intricacies of the work, we developed a meticulous practice dedicated to this effort. Models are efficiently organized into batches, then passed to our content engagement specialists, CMS architecture group, and QA team to ensure all pages meet quality standards and product accuracy. Once model landing page deployments are complete, the teams work through a next-level of QA, final enhancements, and maintenance requests.
Multiple vehicle models. One content model.
Users build, price, and
explore multiple features to
create their perfect Audi
All vehicle landing pages
updated for the current
model year
Audi models come to life
with dynamic sound &
visuals
The outcome
Our teams’ efficient workflow and organization has helped solidify a collaborative, longstanding relationship with Audi, in which all have come to expect a timely, error-free rollout of annual content refreshes.
Creative realists keeping it real
Check out more from Audi RED and discover other BIMM projects.
