BIMM Announces Strategic Brand and Go‑to‑Market Partnership with YLabs

Toronto, ON, April 28, 2026 — BIMM, a global digital experience agency, today announced a new strategic partnership with YLabs, a global organisation working with young people to reshape how institutions design and deliver solutions across health, climate resilience and economic opportunity.

The partnership will focus on evolving YLabs’ brand and go‑to‑market strategy to better reflect the organisation’s scale, ambition and impact, and to clarify what makes YLabs distinct in an ever evolving non-profit landscape: youth‑led research, design and evidence that changes how systems
work.

Founded at the Harvard Innovation Lab and active across more than 19 countries, YLabs has worked on more than 35 projects, reaching over 10 million young people globally. To date, the organisation has co-created this work with more than 19,000+ youth directly.

“YLabs is doing some of the most important systems‑level work happening anywhere right now and much of it is invisible if you don’t already know them,” said Roehl Sanchez, Global Chief Creative Officer at BIMM. “They’re not a tech shop, not a consultancy and not a single‑issue organisation. They’re building proof that youth‑led design works and then changing how institutions behave because of it. Our job is to help them own that story clearly, confidently and on their own terms.”

YLabs’ work spans three interconnected impact areas: health and wellbeing, environment and climate resilience, and economic opportunity, reflecting how young people experience challenges in the real world, not in silos. Their portfolio includes national programs such as CyberRwanda, one of the most rigorously evaluated adolescent health interventions in Africa, which showed positive mental and sexual health outcomes. The Taageero Cash Project with IRC in Ethiopia forged the way for the first-ever cash assistance program for unaccompanied and separated children in a refugee camp, directly putting cash into the hands of young people, challenging outdated beliefs that young people wouldn’t spend it responsibly.

By bringing young people to the forefront of the climate crisis, YLabs built the evidence base for a neglected intersection: climate change and sexual and reproductive health. Their research built the evidence base and guidance on how climate change is disproportionately affecting the sexual and reproductive health of young girls across multiple countries.

As the organisation navigates a shifting funding and development landscape, YLabs is investing in a clearer, more durable narrative that supports long‑term impact, diversified partnerships and sustainable growth.

“YLabs has evolved far beyond how we’re currently understood,” said Katy Ashe, Interim CEO of YLabs. “Our work today is about changing how systems are designed by putting young people in real positions of leadership, not just consultation. BIMM understands that complexity and shares our belief that clarity is not about simplifying the work, but about telling the truth well. We’re excited to partner with a team that can help us articulate who we are now and where we’re going.”

The engagement will include brand positioning, narrative development and go‑to‑market strategy, helping YLabs better communicate its role as a system catalyst rather than a project‑by‑project implementer, and ensuring its story resonates with funders, partners and collaborators across sectors and geographies.

This partnership reflects BIMM’s continued focus on working with organisations tackling complex, real‑world challenges and translating deep expertise into clear, compelling narratives that drive action.